Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.
Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality. ROLES & RESPONSIBILITIESThe Freelance Copywriter will craft clear, compelling, on-brand messaging to support marketing and e-commerce initiatives.
Develop monthly promotional and evergreen copy for website assets, emails, SMS, and Instagram Stories, adapting copy to each channel’s needs while maintaining consistency in messaging
Write, edit, and refine PDP copy for clarity, consistency, and tone of voice
Support Copywriter with product naming, shade naming, event collateral, and campaign messaging for new product launches
Collaborate with copywriter and creative team to ensure messaging and visual concepts work seamlessly together to meet the objective of each brief, considering audience and business priorities
PROFESSIONAL QUALIFICATIONS
3+ years of copywriting experience working with beauty, fashion, or lifestyle brands
A strong portfolio showcasing:
E-commerce copy (PDP, emails, subject lines, etc)
Product storytelling (taglines, social captions, etc)
Experience collaborating with designers and cross-functional partners
Ability to balance creativity with strategy in a fast-paced environment
Excellent grammar, clarity, and understanding of brand voice
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